Informatica Cloud iPaaS Pushes ‘Hybrid IT’ Integration with Real-Time, Mobile, Data Management

The latest update to Informatica Cloud iPaaS adds a host of support features for enterprise-class performance between on-premise and SaaS systems. Informatica Cloud Winter 2014 sports real-time mobile integration, master data management (MDM), test data management (TDM) and cloud process automation. IDN speaks with Informatica execs.

Tags: cloud integration, hybrid IT, Informatica Cloud, iPaaS, Gartner, mobile, real time, REST, SaaS, Salesforce, Vibe, expert voice,

Ronen Schwartz
vice president and
general manager




"We’re hearing advanced customers asking if they can leverage Informatica Cloud for projects for not just data integration, but for application integration, process integration and more."

The latest update to Informatica Cloud iPaaS adds a host of support features for enterprise-class performance between on-premise and SaaS systems. Informatica Cloud Winter 2014 sports real-time mobile integration, master data management (MDM), test data management (TDM) and cloud process automation. IDN speaks with Informatica execs.
 
“For us, hybrid IT is not just about moving data from cloud to on-premise. Even from the start, we’ve seen that the majority of customers do not separate data integration and process integration. They are looking for unified approach for both, and one that will ensure data quality across their resources,” Ronen Schwartz, Informatica’s vice president and general manager for emerging products, told IDN.

Vibe is a virtual data machine (VDM) that was introduced at the company’s Informatica World annual user conference last May. Vibe’s VDM, which runs in both Informatica Cloud and Informatica’s on-premise Power Center, allows companies to create end-to-end data-integration mappings once, and then run them across multiple platforms. Vibe lets IT reuse mapping logic between two data objects (no matter where they reside), without having to re-write it in each integration tool.

“We continue to expand the use of our core technology in both environments,” Schwartz said.
Any mapping in Power Center can be deployed in the cloud, or vice versa. This is because Informatica Cloud uses a virtualized version of the core Power Center engine, complete with all metadata and other elements crucial to precise integrations, he added. 

The common core integration engine also provides IT a unified approach to ETL and real-time integrations.

This real-time integration brings IT valuable new capabilities, added Clive Bearman, Informatica’s director of product marketing.

“We can also follow process patterns for simple calls, so think about service integrations. So, for example, an IT department using a simple web service cab now let users call to this service and get a response back. So I could do a simple order lookup in real time and then plug that into NetSuite or Salesforce, for example,” Bearman told IDN. The real-time capabilities for end-to-end integration can also power request-response operations or even support long-running processes that might take hours, days or weeks across multiple hops, he added.

Other Informatica Cloud real-time capabilities arise from Cloud Extend technologies (that were acquired as part of its purchase of Active Endpoints in early 2013). The Cloud Extend engine for end-to-end and mobile integration for processes and data, initially was designed to connect to Salesforce, but now has been genericized.

“Now, the entire engine itself is exposed as a service and integrated into the Informatica Cloud. This means we can virtually provide an anything-to-anything capability for mobile as a fully multi-tenant service,” Bearman said.

More than simply update mobile apps with SaaS data, it allows end-to-end business processes to be monitored and activated from mobile devices, he added. “We can now follow process patterns for simple calls to a web service and even do request/response [operations] for long running processes,” Bearman said,

 

Informatica Cloud Winter 2014’s Other Cloud Innovations
Informatica Cloud Winter 2014 sports other advances in cloud-based, real-time data and applications integration, including:

  • Cloud TDM Enhancements: This safeguards sensitive data in cloud application sandboxes and lets devs quickly select and mask related Salesforce objects and move them into the Salesforce sandbox for testing. This feature extends Informatica’s cloud data masking service, which protects data during app development and testing.
  • Cloud Data Quality Services: To control the accuracy, consistency and completeness of data, the Informatica Cloud Data Quality subscription services present SOAP-based web services that can be easily consumed by any analytical or operational applications. They can also be used as discreet data quality rules within existing business process. The new service also offers pre-defined data quality rules as well as standardize, cleanse, validate and enrich data for all industries. 
  • REST APIs  to Unify Data, Service, Process Integration: Integrations developed on Informatica Cloud can be exposed as REST APIs to enable seamless access to processes and data to any consumer application, including mobile applications, web mashups and business partners. This means users can build standards-based, advanced real-time integrations in the cloud across application services, processes and systems. The model-driven design approach enables line of business process analysts and integration developers to more easily develop and deploy service orchestration and process automation without special skills.
  • Crowdsourcing Integration Processes: A new “global repository” expedites sharing of reusable cloud integration processes within the enterprise – or across enterprises. Easier access to integration processes aims to foster collaboration on complex business processes and accelerate time to develop and deploy integration projects.
  • Seamless Integration for Inter-Departmental Processes: The new “mid-stream writer” lets users create advanced data flows that support long-running, real-time or complex business processes that span departments and their individual cloud applications (e.g., Salesforce CRM, Marketo, Workday, etc.) for increased business productivity.


In a recent report, Gartner pointed out highlights in what the research firms sees as maturing features of cloud integration/iPaaS. In part, the report said:

“What makes iPaaS [integration platform as a service] so attractive for technology providers is not the current size of the market, but expectation of its growth. We expect iPaaS adoption to grow significantly during the next five years, as virtually all user organizations must integrate applications, and at least some of these applications are in the cloud. In fact, we expect that by 2017, two-thirds of all new integration flows will extend beyond the firewall.”

“As cloud becomes a more crucial part of the entire IT infrastructure, we’re hearing customers with Integration Competency Center asking if they can leverage Informatica Cloud for projects for not just data integration, but for application integration, process integration and more,” Schwartz added.

Visit http://www.informaticacloud.com to learn more about Informatica Cloud Winter 2014, and sign up for a free trial.

 




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