Pervasive: Consumerization of IT, SaaS To Drive Next Wave of Integration
Consumerization of IT and self-service SaaS will set the stage for the next wave in integration-driven solutions, especially for cloud and Big Data, say execs from Pervasive Software. The topic highlighted the company’s annual IntegrationWorld event, held last week in Austin, Texas. IDN speaks with Lance Speck, vice president and general manger of Pervasive’s Integration Division.
Ongoing trends in consumerization of IT and self-service SaaS are setting the stage for an explosion in new integration-driven solutions, especially for cloud apps and big data, say execs from Pervasive Software. The topics highlighted the company’s annual IntegrationWorld event, held last week in Austin, Texas.
“Integration used to be an afterthought for both customers and providers, but we see that now it’s toward the top of the list,” Lance Speck, vice president and general manger of Pervasive’s Integration Division, told IDN. “We talk to customers and partners all the time, and today people are starting to see that integration is really the key to delivering ease of use, and more value to applications.”
Speck summed up today’s integration-friendly climate with a simple picture: “After people use some easy SaaS or mobile apps, like Facebook, LinkedIn or iCloud they come into work and ask ‘Why can’t this [application] be that easy?’ People are discovering bow that integration is the key that can drive simplicity, stickiness and meet many other needs from customers and ISV providers,” Speck told IDN.
In fact, Speck told attendees about a Top 10 list of how embedded integration capabilities can benefit users and providers. Among them: lowering cost and complexity of development; lowering (or eliminating) custom support for users; providing simple ways for users to access data they need; enabling ISVs to make apps more sticky; and accelerating deployment and adoption times.
Vice President, General Manger
As a case in point, Speck pointed to Pervasive’s ongoing relationship with Intuit.
Recently, Pervasive helped Intuit extend the integration capabilities of QuickBooks (both on-premise and cloud versions). Under the covers, Pervasive DataSynch reliably provides two-way data synchronization with QuickBooks and Salesforce.com and MS CRM Live. Users can set up this integration in minutes with just a few clicks, without any coding. Providing this integration-ready component to Intuit, Pervasive helps the company cut down or eliminate delays and errors caused by duplicate data entries or incomplete information, Speck said.
Beyond cloud-driven integration demand, Speck said he also sees where integration will play a big role in making big data projects successful.
“We may not have a lot of customers or [ISV] partners ready for big data right now, but they are soon going to be there,” Speck said. “Integration will definitely play a role in making those projects easier and successful,” he said. And data-driven integration products from Pervasive will add features to support accurate and real-time analytics across different data silos, he added.
“Bottom line, adding integration to cloud-based applications at the start will reduce the friction to how and where customers adopt cloud applications,” Speck said. “And that lets ISVs and partners scale economically and more quickly, without expensive support models for users.”