In 2012, Workers To Demand More Social Media, Mobility, Report Says

Demand for social and mobile collaboration within the enterprise is growing, according to a recent study by ABI Research. A new wave of cloud-based, enterprise-caliber social tools and platforms are emerging as alternatives to email and other “legacy” collaboration platforms in the eyes of workers, the study found.

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socialcollab_02Demand for social and mobile collaboration within the enterprise is growing, according to a recent study by ABI Research. A new wave of cloud-based, enterprise-caliber social tools and platforms are emerging as alternatives to email and other “legacy” collaboration platforms in the eyes of workers, the study found.

 

Worldwide, the enterprise social collaboration sector will reach $3.5 billion by 2016, up from just under $1 billion in 2012, predicts the ABI Research study Enterprise Social Media and Content Management Systems.

 

A key factor driving wider social and mobile adoption within the enterprise is that workers say they enjoy and benefit from these technologies when not at work, ABI found.

 

The report noted that consumers who report positive social media experiences increasingly ask for similar services when they are at work in the enterprise.   This demand comes as innovative technologies are getting better at providing these user experiences and benefits.  Technologies contributing to successful social platform projects include: low-cost cloud options, applications convergence, business process integration and technology consolidation, ABI Research said.

 

“The primary goal of the social enterprise is to achieve an integrated, coherent, and flexible functioning and development of organizations, making them more agile and capable of facing a highly dynamic business environment,” an excerpt from the report said. “Many organizations have gone beyond the initial experimentation stage to implement these tools in earnest in order to resolve specific business issues.”

 

The ABI Research report analyzes the market growth for enterprise collaboration services across on-premise and cloud, and analyzes the impact of enterprise mobility on social platforms. Data on the market size and forecasts by key geographic regions, vertical and horizontal markets, and device type is also included.

 

Notably, cloud-based platforms are playing a more important role in enabling integrated social interactions, especially among on-premise and mobile users, the report’s author  added, “Mobility is emerging as a key functionality across all platform offerings,” said Dan Shey, practice director, mobile services, ABI Research. “Vendors realize the cloud is a powerful facilitator for application mobilization and federation across multiple devices compared to premises-based solutions.”

 

In one example, Shey noted that a wide range of vendors are currently offering (or building) solutions that sport “compelling social features “which can be used to integrate seamlessly with Microsoft SharePoint to address a wide range of important and real-time collaboration needs.




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