KidoZen Sees Five Key Trends Coming To Enterprise Mobility

During CTIA’s Super Mobility Week, mobile enterprise application platform provider KidoZen Inc. presented five key trends that the company says will soon impact enterprise mobility across a broad path – from app development to management. Viktor Bogdanov attended the KidoZen MobileCON keynote, presented by Ben Elliott, KidoZen’s vice president of business development, and shares this report.

Tags: cloud, EMM, integration, KidoZen, management, MDM, mobile, SaaS, security,

Ben Elliott
vice president,
business development

"Requirements for business mobile solutions will become more sophisticated, with a greater focus on end-to-end solutions."

Viktor Bogdanov from Chicago-based apps developer Intersog attended the KidoZen Inc. keynote during CTIA's Super Mobility Week. KidoZen's vice president of business development Ben Elliott presented five key trends that the company says will soon impact enterprise mobility across a broad path – from app development to management.


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The KidoZen integrated enterprise mobile app platform aims to provide a simple model for how IT can leverage core backend functionality (integration, security and even SaaS apps) for enterprise mobile applications. The KidoZen platform is already in use by some major corporations, including American Airlines, Boeing, DuPont, Pfizer, Microsoft, Shell, Toyota and United Healthcare.


Just prior to Super Mobility Week, KidoZen released the latest upgrade to its enterprise mobility platform, with “mobile data management” and “mobile data virtualization” technologies designed to simplify integration, management and security of enterprise data consumed by mobile applications.


With that backdrop, here is Bogdanov’s report on the five coming trends for enterprise mobility, The list comes from the KidoZen MobileCON keynote session, presented by Ben Elliott, KidoZen’s vice president of business development.


1. The leap from mobile device management to mobile applications management.

Modern businesses are entering the next phase of enterprise mobility management (EMM), with the focus shifting from mobile device to mobile applications management. As a result of this, we’ll see major mobile OS providers such as Google and Apple acquiring emerging mobile device management (MDM) vendors and startups, and turning MDM into a commodity enterprise feature of mobile OS.


In addition, traditional MDM platforms such as IBM or Citrix will soon expand into the three new areas:

  1. MDM for Internet of Things (IoT)
  2. Mobile app enablers, and
  3. Vertical focused MDM

2. Consolidation of the enterprise mobile platform space.

Today, the enterprise mobility ecosystem is highly fragmented and comprised of a myriad of segments such as MDM, mobile apps management, enterprise platforms, backend-as-a-service, QA and testing frameworks, apps performance management, mobile apps storages and distribution channels, mobile client app platforms, and others. But statistics show that in the last eight years venture funded startups have failed to demonstrate sufficient traction for most of these areas and have generally lost the competition to powerful incumbents such as Amazon, IBM or Pivotal.


The new trend suggests that PaaS (platform-as-a-service) vendors will expand their app management capabilities and mobile services via acquisitions, and top venture capital funded startups will build toward more integral and complete platforms. This will gradually lead to consolidation within the mobile platforms market, with many standalone categories merging together.


3. Emergence of the new ‘third generation’ mobile platforms.

As the enterprise mobile platform space is about to consolidate, requirements for business mobile solutions will become more sophisticated, with a greater focus on end-to-end solutions. So, we should anticipate a platform-based approach (front-end and backend centric) toward mobile apps QA and testing, performance monitoring and distribution, and toward those solutions that have failed to achieve sustainability in the recent years.


4. Data will become the new currency in the enterprise mobile world.

As big data evolves at an extremely fast pace these days, mobile apps are consuming it in many unpredictable ways due to the lack of expertise and best practices. As such, future enterprise apps will depend much on the auditing and regulations compliance and will be faced with totally new data privacy issues. In order to succeed, the enterprises will have no other choice but to understand their mobile users in predictable ways. To enable this, more efforts will be put into the user behavior research, with heavier investments to flow into the descriptive, predictive, diagnostic and prescriptive analytics.


That said, mobile analytics solutions will most likely expand to machine-to-machine communications and shift from mobile device to mobile apps and data management.


5. Evolution of the IoT backend service platforms.

Today, every IoT startup builds its own backend infrastructure, but many fail to overcome the challenge of portability and interoperability. IoT is still lacking standards, greatly impeding investments in robust and innovative IoT solutions and restricting mass market opportunities. We’ll inevitably see deployments of the enterprise IoT solutions becoming mainstream thanks to the emergence of new IoT backend service platforms or transformations of the existing enterprise mobile platforms. These new platforms will focus on enabling better device management, device and solutions testing and apps performance monitoring.



Viktor Bogdanov is a content strategy consultant and blogger with almost 10 years of experience in IT and digital media. Currently, he's head of online marketing and PR at a Chicago-based mobile apps development company, Intersog.