Web 2.0 Expo Comes to New York in September

Web 2.0 Expo, an annual gathering for technical and business professionals building next-gen web applications, will be held Sept. 16-19 in the Javits Center in New York. IDN takes an up-close look at the program.

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Web 2.0 Expo, an annual gathering for technical and business professionals building next-gen web applications, will be held Sept. 16-19 in the Javits Center in New York.

Web 2.0 Expo, co-produced by TechWeb and O'Reilly Media, will spotlight experts, leaders, and under-the-radar innovation and there will be sufficient opportunity for attendees to connect, contribute, and collaborate, producers said.

Web 2.0 Expo is designed to address the needs of technical, design, marketing, and business professionals building the next generation web, including: business strategists; Web and UI designers; product managers; marketing professionals; CxOs and IT managers; business managers; developers in established companies; grass roots developers and hackers; companies and organizations tracking emerging technologies; VCs and entrepreneurs.

The Web 2.0 Expo event hits several key themes for business and technology professionals looking to learn more about how next-gen web trends can affect their businesses and careers. Among them:

  • Education: a conference program that will maximize the sharing of knowledge and expertise around creating the next generation web
  • Tradeshow: a traditional tradeshow that will include builders of the Web as well as providers of tools, technology, services and infrastructure
  • Networking: attendees can meet face-to-face to share their knowledge; and
  • Launch Pad: a platform for companies and products to debut

  • In specific, Web 2.0 Expo 2008 will offer the following tracks:

    Web 2.0 Fundamentals
    This track looks how tagging, community, user-generated content, and other Web 2.0 core technology fundamentals all work together to deliver a great web site and application. Sessions include VOIP, bit-torrent, location/maps, licensing (CC), identity platforms, and their impact on the Web today.

    Web 2.0 Services & Platforms
    This track for experienced devs looks at Web 2.0 technologies for interactivity, such as Ajax and Flash, and frameworks, such as Ruby on Rails, Django, and Dojo, to ease development.

    Web Operations
    The track shows how to scale web sites using LAMP (Linux, Apache, MySQL, Perl/PHP/Python) or virtual servers. Attendees at this track will also discover the best monitoring strategies and the tricks that make sites like Digg and Flickr so successful.

    Marketing & Community
    This track covers fundamental issues in how companies & communities interact online, and how marketing works in the new world of Web 2.0. Workshops & session topics will include: new techniques in online marketing, search engine marketing and search engine optimization, community evangelism, blogging & podcasting & vlogging, viral marketing & PR, and social networking sites & services.

    Design & User Experience
    This track looks user interface designs that treat content in whole new ways, driven by web services, emergent navigation, mash-ups, metadata, and syndication. The track focuses on basics of good design and user interface.

    Strategy & Business Models
    This track covers how Web 2.0 companies & services operate from the perspective of the CEO or startup entrepreneur, and also the venture investor and financial analyst. See how others are using Web 2.0, as well as how to build, finance, and grow new Web 2.0 startups from scratch.

    TechWeb and O'Reilly Media launched the first Web 2.0 Expo in San Francisco in April 2007. That event was the first conference and tradeshow for designers and developers, product managers, entrepreneurs, VCs, marketers, and business strategists who were taking advantages of the opportunities created by Web 2.0 technologies, the companies said. Web 2.0 Expo has now expanded to include not only the Web 2.0 Expo in San Francisco, but also Europe, Tokyo, and New York.

    For more on Web 2.0 Expo.