Informatica Unleashes Vibe Virtual Data Machine To Simplify, Accelerate Integration

Informatica is liberating a long-held “under the covers” technology that company execs say will simplify the integration of data, apps and processes across any platform – whether on-premise, cloud or remote. The power of Informatica’s Vibe virtual data machine is that it can deliver map once, deploy anywhere integration.

Tags: data mapping, Informatica, integration, Vibe, VDM, virtual data machine, expert voice,

Sohaib Abbasi
Sohaib Abbasi
Chairman & CEO


“We are improving the speed and quality of integration because Vibe lets you map once and deploy anywhere.”

Informatica is liberating a long-held “under the covers” technology that company execs say will simplify the integration of data, apps and processes across any platform – whether on-premise, cloud or remote. The power of Informatica’s Vibe virtual data machine is that it can deliver map once, deploy anywhere integration.

Vibe was introduced at the company’s Informatica World annual user conference by Informatica Chairman and CEO Sohaib Abbasi. While this may be the first time in the limelight for Vibe, the virtual data machine (VDM) infrastructure technology is actually the same well-proven technology that powers Informatica PowerCenter and Informatica Cloud.

Speaking to an audience of nearly 2,000 attendees, Abbasi demonstrated the VDM unbundled from Informatica’s current products, and showed how Informatica hopes the Vibe VDM will transform and simplify data infrastructure for devs, IT operations and business users.

“With Vibe, we are improving the speed and quality of integration because Vibe lets you map once and deploy anywhere,” Abbasi said during his keynote address. Devs can also avoid costly coding operations by using tools that support graphical integration mapping. This will eliminate the need for traditional code generators, avoid integrate rewrite errors and speed testing and deployment, Abbasi added. Vibe VDM also offers a scalable approach to integration, one that lets IT avoid the pesky tasks of having to recode or redo maps when expanding integrations to multiple different platforms, he said.  

To Marge Breya, Informatica’s executive vice president and chief marketing officer, the correlation between integration agility and business value in also clear in the minds of their customers who attended Informatica World. “Today organizations are looking . . .  to use information integration as a strategic competitive advantage to build and expand their business,” she said in a statement. Vibe is designed to empower that kind of thinking at customer sites, she added.

Architecture, Benefits of Informatica’s Vibe VDM
vibe_01Vibe’s VDM allows users to create data-integration mappings once, and then run them across multiple platforms. Vibe lets IT reuse mapping logic between two data objects (no matter where they reside), without having to re-write it in each integration tool.

The Vibe VDM separates the data integration instructions, (which map out the business logic for handling data), from the underlying execution technology. This means users can simply map their logic once, and without recoding anything, deploy it across multiple environments – on-premise, cloud, Hadoop clusters and other platforms. Further, the data can be used for batch or real-time applications.

As a result, Vibe aims to remove a lot of headaches and expense from a new wave of integration across apps, processes and data that run just about anywhere.  

Abbasi noted that Vibe users will not have to worry about massive changes in data technologies or the impact on how their integration patterns might change. By mapping once and deploying anywhere, devs can benefit from an uncoupled world where they can design integrations without worrying about the need to accommodate differing underlying technologies in runtime.  

The unbundling its embedded VDM, branding it as Vibe and then making the technology available to meet a new generation of integration needs drive by cloud, big data, mobile and devices will  have impact across Informatica, and could change the integration game for IT, business users and partners, according to a number of Informatica executives.

“We have been using this technology for years for Informatica [integration] products, but now it’s time to show it off better,” Judy Ko, Informatica’s senior vice president of market development, told IDN. The timing is perfect because cloud, mobile, big data and the “Internet of Things” are driving companies to be smarter and more efficient with integration, she added.   

Informatica hopes that Vibe’s list of benefits will include:   

Enable users to access, aggregate and manage data regardless of type, source, volume, compute platform or user – without recoding.

More quickly adopt new technologies and data without having to know the deep technical details of the underlying platform, or the need hire expensive and specialized talent.   

Simplify management to let IT avoid the need to manage multiple mappings for different deployment configurations.  Because Vibe only requires IT to map once, they can centrally manage deployment of any mapping from a  single console.
Future-proof applications and data against incompatibility. When data types, volumes, sources, platforms or users change, customers can quickly redeploy existing data integration instructions – without re-specification, redesign or redevelopment.  This is especially useful for companies exploring big data solutions with Hadoop.

Support “Hybrid IT” integrations across on-premise, cloud  Because Informatica Cloud and Informatica’s on-premise PowerCenter are both built on Vibe, users can share mappings across the environments, enabling reuse and consistency.

Bridge virtual and physical data movement, automatically and let customers convert virtual data views to physical data movement with a few mouse clicks and cut the time to complete complex integrations from weeks to days, or less.

Integration-ready applications. Because Vibe is designed to be embeddable with third-party apps and SaaS offerings, it sets the stage for next-gen apps that would be integration right out of the box (or out of the cloud). These next-gen apps would integrate across multiple systems, data types and processes..

Integration-ready devices, sensors. In a similar vein, Informatica engineers are working on a small version of Vibe for sensors and other data-capturing devices that could be available next year, according to Informatica executives.  

Vibe’s Impact on the Integration Developer
The Vibe motto of “Map Once. Deploy Anywhere.” echoes one of programming most famous mantras: Java’s “Write Once. Run Anywhere.” promise. In fact, Vibe received a big thumbs up from George Paolini, Founder, JavaOne and the Java Community Process. “Informatica is taking a page out of the Java playbook with the Vibe virtual data machine, an embeddable runtime that ensures your data can run anywhere and be read anywhere,” he said in a statement.  

On that note of portability, Informatica expects to roll out versions of the Vibe VDM that will run on just about any platform, from cloud infrastructure, high-end servers, and even small devices and sensors.

To ease big data projects for integrators, Informatica has already ported the Vibe VDM to the Hadoop framework. This will support the ability to bring multiple data sources to bear for large-scale data processing. In this big data example, the Vibe VDM provides an abstraction layer that makes users of Informatica's PowerCenter application defacto Hadoop developers because devs don’t need to learn new Hadoop skills, Abbasi said.

In fact, thousands of Informatica PowerCenter on-premise devs can be defacto Hadoop devs because their current PowerCenter skills now map to big data technology. This is made possible because when the Vibe VDM runs directly on Hadoop, integration jobs developed with Informatica will execute natively on Hadoop without recoding.

Informatica is already receiving a strong vote of confidence from execs at some of the more influential big data technology companies, including Cloudera, a leading Hadoop distribution and 10gen, the company behind MongoDB.

“Cloudera and Informatica’s missions are very much aligned around empowering organizations to obtain rich, actionable insights from all their data, quickly and easily deriving real business value . . . . The Informatica Vibe virtual data machine unleashes the information potential of every person, every business and every machine to deliver on the promise of big data.” said Cloudera CEO Mike Olson in a statement. For his part, 10gen CEO Max Schireson said, ““Informatica Vibe promises to be a great solution for agnostically harnessing data anywhere and anytime.”

One integration developer, David Loshin, president of Knowledge Integrity, put Vibe’s big picture into a day-to-day context that devs would understand. In his blog on Practitioner’s Guide to Data Quality Improvements he wrote:

“First, because your developed transformations and integration directives can be developed on top of Vibe in one environment and can be deployed to any other platform running Vibe, you have effectively defined a standard for development and implementation. It allows you to develop within a controlled environment but deploy anywhere.”