Accanto Uses Actian Analytics To Help Telecoms Convert Network Data into Customer Insights
As one of today’s most competitive industries, communications service providers are on the hunt for solutions that can provide a 360-degree view of every customer -- in real-time. Accanto Systems is partnering with Actian Corp. to deliver CSPs a fast and easy way to capture business-driven insights.
As one of today’s most competitive industries, communications service providers are on the hunt for solutions that can provide a 360-degree view of every customer -- in real-time. Accanto Systems is partnering with Actian Corp. to deliver CSPs a fast and easy way to capture business-driven insights to tap new revenues and cut customer churn.
Accanto’s Intelligent Customer Experience Management (iCEM) is using the Actian Analytics Platform to provide telecom operators a single view of the customer across all departments, according to Accanto’s head of product management Markus Weiland. Accanto’s and Actian’s technologies work together to convert network-centric monitoring data into customer-centric insights to learn more about user behavior, experience and satisfaction, he added.
For CSPs, customers-centric analytics need speed, breadth and scale. “Today’s communication service providers must monitor hundreds of different KPIs in real time, bring all this data together, and translate it into actionable insights to make effective business decisions,” Weiland said in a statement.
The Actian Analytics Platform tackles the challenges of big data for businesses that don’t have the budget or skills to invest in sophisticated Hadoop solutions. With Actian, Accanto can “fully tap into their customer data to achieve a 360-degree view of subscriber preferences and behavior to ensure each customer has a deeply personal experience while receiving appropriate new service offerings,” said Ashish Gupta, Actian’s senior vice president of business development in a statement.
This includes the ability to proactively address pressure points that will help maximize subscription retention, as well as share of wallet – all with high volumes of data and a lower price points, he added. In specific, with Actian Analytics Platform, Accanto can apply analytics to a wide range of key business goals, including
- Micro-segmentation: create segments of one
- Customer lifetime value: find high value customers
- Next best action: influence customer decisions
- Campaign optimization: refine campaign performance
- Churn: prevent customers from leaving
- Market basket analysis: uncover hidden profitability
Kevin Edmiston, Actian’s senior vice president of worldwide field operations, described how customers’ investments in big data deliver business benefits through what he called “Big Insights” in a recent blog: post
“Big Data” creates unprecedented opportunities and challenges for every industry. But at the end of the day, “Big Insight” is what every organization needs. Our customers are looking to big data, modern business intelligence and analytics to tackle complex problems. Enabling medical research to improve population health. Detecting and preventing fraud to protect consumers in cyberspace. Reducing risk exposure in global markets. Paving the way for Smart Cities. Advancing climate science, and more.
One of the keys to Actian’s ability to speed up this delivery of insights is the fact that Actian Analytics Platform does not have a long learning curve. This is due, in turn, to its architecture for leveraging the well-established, plain-old SQL query language.
Beyond SQL analytics, Accanto was looking for elastic data preparation and predictive analytics capabilities. It selected the following Actian products:
Actian Vector, Actian’s analytics database, streamlines Accanto’s dataflow for end users and improves the performance of its analytics. Actian Vector removes performance bottlenecks found in relational databases to provide deeper insights, without the need for new hardware.
Actian Vortex, Actian’s SQL analytics in Hadoop platform, will be used by Accanto for next-generation iCEM platform to offer petabyte-scale solutions with advanced business intelligence and SQL analytics on structured and unstructured data stored in Hadoop.
Accanto provides actionable insight for mobile and fixed line operators with use cases that include: optimized network planning; network monitoring and troubleshooting; customer behavioral analytics; customer care and more. Accanto is headquartered in Finland and has more than 40 customers worldwide.