IBM ILOG Business Rules, WebSphere Power ‘Intelligent Workouts’ 
Fitness services firm Core Performance is using IBM ILOG and WebSphere Business Rules Management System to help personalize workout programs. The project is IBM’s latest move to let companies apply business rules to directly help consumers – and in turn shape up corporate bottom lines.
Fitness services firm Core Performance is using IBM ILOG and WebSphere Business Rules Management System to help personalize workout programs. The project is IBM’s latest move to let companies apply business rules to directly help consumers – and in turn shape up corporate bottom lines.
Core Performance assists corporations develop on-site workout facilities for employees in conjunction with personalized workout developed by Athletes' Performance.
The main hurdle for any fitness program is keeping participants interested in their workouts and motivated to stick with their workout regime. The Core Performance Prescription Engine uses ILOG to makes its personal training programs smarter and more responsive to the needs of the individuals.
Core Performance embeds rules directly into its intelligent gym equipment, which with the IBM add-on software now has the ability to react to changing circumstances, based on rules set by Core Performance's fitness experts.
As an example, Core Performance can program equipment to allow someone working out to tell the machine if they are feeling not their best that day. The machine can then adjust the training program to ensure an effective workout while reducing the possibility of overexertion, strain or injury.
For each individual, the equipment can track metrics like wattage output, repetitions completed, and calories burned. Combined, the data can quantify the impact of the workout programs with the help of specialists to help ensure individuals progress toward their goals.
"By making gym equipment work more intelligently, we are helping people maximize the effectiveness of their workouts," said Jon Zerden, Core Performance’s CTO said in a statement. "We are able to automate and customize personal training programs like no other facility to better measure an individual's progress.”
Advanced rules technologies can now be embedded into everyday products to make them more efficient and attuned to their users' needs.
Pierre Haren
Vice President, ILOG
IBM
The trend of embedding intelligent rules into equipment is just the latest phrase of IBM’s move to place capability for rules and analytics in a wide variety of endpoints – all driven to help companies improve their business operations and customer satisfaction.
"Advanced rules technologies can now be embedded into everyday products to make them more efficient and attuned to their users' needs," said Pierre Haren, vice president of IBM’s ILOG products unit. "Core Performance can differentiate itself in the marketplace by offering members a more personalized, efficient and engaging workout experience.
Earlier this year, IBM announced a new Consumer Products Industry Framework, designed to help clients reduce costs and increase revenue through improved consumer relationships, supply chain analytics and e-commerce capabilities.
